JON P. SOLIMANDO
An analytical and strategic focused brand marketing leader with 10 years’ experience in the consumer goods and electronics categories. Jon directs and leads mid to large-scale marketing programs, product portfolios and acceleration initiatives across physical retail and digital marketplaces driving business growth and long-term brand value.
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Known for leveraging voice of consumer (VOC) insights, he specializes in identifying untapped consumer needs and implementing superior solutions inclusive of brand development, product innovations, creative communications and marketing activation plans.
Experienced operating in both startups and multinational organizations, Jon is resourceful, flexible and diligent. He collaborates horizontally and vertically to form unified strategic vision and fosters a 'can do' culture through open communication, relationship building and positive mindset.
SKILLS & COMPETENCIES
ORGANIZATIONAL
- Team leadership
- Cross collaboration
- Internal Communications
- Legal & Compliance
- Employee Reviews
- Sales & Marketing Alignment
- A&P Management
RESEARCH & INSIGHTS
- Longitudinal Studies
- Product Concept Testing
- Ethnography
- ATU Tracking
- Brand Health Tracking
- Packaging Validation
- Creative Excellence
BRAND STRATEGY
- Brand Framework
- Brand Pillars
- Visual ID
- ToV / Creative Writing
- Packaging Design
- Toolkit Development
- B2C Model Development
COMMUNICATIONS
- Messaging Hierarchy
- Campaign Development
- Versioning
- Creative Rotation
- Content Development
& Deployment
ACTIVATION
- Live Events
- Sponsorship
- Collaborations
- Partnership Marketing
- Media Strategy
- In-store Marketing
- Digital Advertising
PROFESSIONAL EXPERIENCE
MARKETING DIRECTOR, BRAND & PORTFOLIO
FONTEM US, AN IMPERIAL BRANDS COMPANY
2018 - 2020
Delivered annual plans in Americas region to drive brand and product propositions for adult consumers. Facilitated cross-functional partnership between central marketing, I&I and product development. Collaborated with key executives to conduct performance based ROI analysis determining viability of marketing and advertising programs; presented updates to executive management on brand activity, initiatives and successes. Retained external resources and agency partners to fuel creative development and production of advertising assets for out-of-home, radio, television, digital display, retargeting, affiliate, SEO, PPC, and advertorial content marketing strategies.
DIRECTOR, CONSUMER ACTIVATION & BRAND PARTNERSHIPS
blu eCigs, LORILLARD TOBACCO COMPANY
2012 - 2015
Retained from Intermark Brands to develop and execute national brand activation plans that drove category-leading awareness, consideration and trial. Cultivated unique and integrated (360) activation platforms, maximizing consumer touchpoint frequency.
GLOBAL BRAND DIRECTOR
FONTEM VENTURES, AN IMPERIAL BRANDS COMPANY
2015 - 2018
Led strategic planning, development and execution of brand-focused initiatives upon international expansion from US market into France, Germany, Russia, United Kingdom, Italy and Japan. Utilized market research, pricing, marketing communications, and product development to drive brand health, consumer demand and market share. Generated $300M+ in annual sales globally.
BUSINESS DEVELOPMENT MANAGER
INTERMARK BRANDS
2011 - 2012
Generated new business relationships across varied industries, identifying sales and marketing opportunities for portfolio of brands and products (blu eCigs, Snoozn, Vaportrim). Managed the sell-in of new ventures through non-traditional sales channels, increasing growth from B2B parties and direct buying customers.