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THE NEXT GENERATION IN VAPING, BUILT ON INSIGHT
More and more consumers were entering the vaping category, but felt that many of the products available were far from perfect. They wanted a device that fit their individual smoking habits, that draws more like the cigarette they were used to and something sleek and compact - from a brand they could trust.
FROM CONCEPT TO REALITY
Insights guided proposition development from end to end. The proprietary lighting system simulated the responsiveness of the product while a portable charging case and accessories made the user experience intuitive and complete.
A VALIDATED PROPOSITION
Initial product concept assessments and in-home usage testing proved demand and acceptance of the product experience. Then quantitative and qualitative research studies ensured confidence in the product naming, package design and marketing communications.
ICONIC PACKAGE DESIGN FOR AN ICONIC PRODUCT
A clean and simplistic set of graphics celebrated the unique design of the product itself and scored well with consumers providing all of the necessary information in an easy to digest layout.
MARKETING COMMUNICATIONS DEVELOPMENT
The lead message of 'RESPONDS TO YOU' started the conversation and built a sense of curiosity. Intriguing consumers and leaving them asking to learn more.
IN-STORE & ACTIVATION TOOLS THAT GENERATE IMPACT
Illuminated merchandising solutions and Point of Sale collateral were developed to drive awareness and highlight availability.
ON TO THE NEXT ONE...
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