BRAND PHOTOGRAPHY
THIS LIBRARY OF PRE-APPROVED IMAGES MADE GLOBAL CONTENT A BREEZE
Across the globe, internal marketing teams required an immense amount of imagery to dress the brands communications across touchpoints. Photography considerations were made to capture a variety of sizes and formats, then licensed globally to ensure brand tone and consistency across the US, Europe and Japan.
EVERYDAY INDIVIDUALS
As a personal choice consumers make, blu was to be represented by individuals - requiring a diverse and global cast, fit for use, around the world.
RELATEABLE SOCIAL SETTINGS
Latching on to key usage occasions, the photography settings were chosen to be relatable scenarios where blu products play a role in the life of consumers.
PRODUCT HEROES
Hero images of blu products were critical for use in digital display advertising, e-commerce and product catalogues.
CONSISTENCY AND CHARACTER,
THROUGH THE LINE
From social media to in-store advertising and beyond this suite of images made marketing a breeze for this DTC brand.
ON TO THE NEXT ONE...
(more projects below)
